About us
Greenwood Ave is a Black-owned, boutique advisory firm operating at the intersection of culture and creativity to expertly guide emerging athletes, talent, properties, and brands.

We take a multi-hyphenate approach deeply rooted in representation, production, and innovation.
Our strength lies in our vast network, cemented by strategic partnerships spanning across sports, media, tech, and entertainment for decades.

Our Values

01

Crafting content that resonates globally by making multicultural marketing the norm.

Cultural

Relevance

02

Amplifying underrepresented narratives to redefine industry standards.

Creative

Equality

03

Building movements that foster visibility and empower underserved communities.

Community

Engagement

04

Giving back through initiatives that enable future creatives to excel.

Social

Responsability

What We Do
Our team leverages decades of experience in creating innovative partnerships across culture.

We provide high-end representation for athletes, creators, and brands, with a focus on maximizing business growth and audience engagement. Our data-driven approach, combined with deep cultural insights, enables our team to create innovative marketing solutions and record-breaking partnerships that help our clients achieve their business and brand goals through sports and culture.

Our focus is on co-owning talent-driven companies alongside entrepreneurial talent interested in exploring opportunities centered around their personal image, product development, franchise ownership, content production, marketing, brand, and equity partnerships.

  • NIL
  • Women's Sports
  • Boxing
  • Basketball
  • Football
  • Track & Field
Services

Day-to-Day Management

Team Assembly

Brand Partnerships

Family Office Development

Brand Management

Brand Representation

Partnership Strategy

Rights Management

Creative Services

Data & Analytics

IP Development

Day-to-Day Management

Team Assembly

Brand Partnerships

Family Office Development

Brand Management

Brand Representation

Partnership Strategy

Rights Management

Creative Services

Data & Analytics

IP Development

Day-to-Day Management

Team Assembly

Brand Partnerships

Family Office Development

Brand Management

Brand Representation

Partnership Strategy

Rights Management

Creative Services

Data & Analytics

IP Development

Our Process

01

Discover

Understand the vision, aspirations, and needs of our clients.

01

Discover

Understand the vision, aspirations, and needs of our clients.

01

Discover

Understand the vision, aspirations, and needs of our clients.

02

Analyze

Evaluate market trends leveraging data to identify growth opportunities.

02

Analyze

Evaluate market trends leveraging data to identify growth opportunities.

02

Analyze

Evaluate market trends leveraging data to identify growth opportunities.

03

Strategize

Formulate bespoke strategies that resonate with the target audience.

03

Strategize

Formulate bespoke strategies that resonate with the target audience.

03

Strategize

Formulate bespoke strategies that resonate with the target audience.

04

Connect

Leverage our network to connect clients with the right partners and platforms.

04

Connect

Leverage our network to connect clients with the right partners and platforms.

04

Connect

Leverage our network to connect clients with the right partners and platforms.

05

Execute

Implement strategies with precision, ensuring optimal results.

05

Execute

Implement strategies with precision, ensuring optimal results.

05

Execute

Implement strategies with precision, ensuring optimal results.

06

Measure

Monitor progress and refine strategies for sustained success.

06

Measure

Monitor progress and refine strategies for sustained success.

06

Measure

Monitor progress and refine strategies for sustained success.

Our wins
Tech
Unlock Your Campaign's Potential with INGENIUS

At Greenwood Ave, we are proud to partner with INGENIUS, our exclusive technology platform designed to work with brands driving culture forward and help them move at the speed of creativity, by streamlining campaign management for brand and agency teams. 

INGENIUS is a comprehensive, all-in-one solution for creator-driven campaigns, streamlining every step of the process. From discovering the right creators and negotiating partnerships to crafting impactful campaigns and delivering measurable results, INGENIUS simplifies the scaling of creator partnerships, making it the go-to platform for high-impact, data-driven collaborations at scale. Powered by AI, it enhances campaign management and measurement, driving efficiency and superior outcomes for brands.

With seamless integrations, real-time tracking, and actionable insights at your fingertips, INGENIUS empowers brands to elevate their creator- led marketing initiatives! Join the leaders already using INGENIUS and experience the future of influencer marketing with Greenwood Ave.



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We are more than an advisory firm; we are visionaries, pioneers, and architects of change.

Through strategic alliances and an unwavering commitment to our mission, we accelerate growth, build bridges, and shape the future. Join us on this journey of innovation and impact.

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